DJ Jay Everyday

Everyday Cardset 1

DJ Jay Everyday commissioned me to create a new set of business cards for him. He specializes in parties, reunions, wedding receptions and so forth. His moniker suggests  the ability to remain himself and diversify his brand from others that are in the same field. His shows are generally filled with lots of excitement and energy from the beginning of the show, right down to the closing track. With these new cards he wanted an upgrade from the previous set he used. In addition, he also wanted them to standout amongst others cards and for all recipients to be interested in booking a gig after they were given a card.

Challenge
Create a set of business cards that are unique, while accurately reflecting the type of diversity and energy seen only during  a DJ Everyday set.

Everyday Cardset 2Everyday Cardset 3

Solution
During a set, the DJ has a tendency to play a wide array of songs from different genres and uses smooth transitions when doing so. The shows also come complete with a set of strobe lights that change from red, green, blue and yellow. However, the cards only use the colors red, green, and blue all of which are doing double duty. They appear as labels and the lights that flash during his set. With this idea, both diversity in the music played and the energetic atmosphere can be remembered once the card is received and placed alongside other cards.

Everyday Cardset 4

Everyday Cardset 3



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